Lost Shore Notes UK Families’ Shift Toward Active, Short Breaks

Surf parks are popping up on vacation-seekers’ radar as UK families are increasingly choosing active, experience-led breaks closer to home. This, according to travel trend data and figures released by VisitBritain and ABTA.

VisitBritain data shows 77% of UK adults are planning a domestic trip in the next 12 months, with cost, convenience and demand for meaningful trips among the factors influencing decisions. ABTA’s latest Travel Trends Report identified growing demand for experiences, wellbeing and shared activities while travelling.

Lost Shore Surf Resort told WavePoolMag that it is seeing demand for beginner-friendly stays that combine activity, relaxation and family time.

“What we’re seeing is a real shift in how people want to spend their time away. It’s less about ticking off destinations and more about doing something memorable while you’re there,” said Lee Wood, Lost Shore Surf Resort’s Managing Director. “Around half of those in the water are taking beginner lessons, which highlights just how many visitors are trying surfing for the first time.”

Lost Shore surf resort tourism family UK trends
ABTA’s latest Travel Trends Report highlights growing demand for experiences, wellbeing and shared activities while travelling.

The resort said its controlled environment allows people with no prior experience to take part in year-round surfing activities.

Visitors can combine surf lessons and open wave pool sessions with on-site accommodation in waterfront pods and Hilltop Lodges overlooking the cove. The resort also offers surfskate sessions, sauna and spa facilities, outdoor spaces and children’s play areas.

Accommodation starts from £100 per night, according to the resort. The resort is located 10 minutes from Edinburgh Airport and 25 minutes from Edinburgh city centre. More information on Lost Shore can be found at this link.

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