Where is Surf Lakes now? According to the company, eight live-wire projects are being developed across several countries. The company relocated its financial headquarters from Australia to the USA in 2024 and recently signed on Tom Curren. In 2025, it went full throttle, with an investment agreement with US Capital Global Partners and the appointment of Troy Warfield as CEO. Troy is a business superhuman, with experience at British Airways, Avis Car Rental, Kimberly-Clark, Topgolf, and other familiar names. This business boullabaise of experience at successful, unrelated to surfing companies around the world, will help Surf Lakes advance into the future. Drawing from other business wins is what will ensure longevity and success in the space. Join us for some lessons with Troy as he steers the company into the future.
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