DSRT Surf filled their wave pool this week. Instead of a traditional rehashing of project information, the PR team at Idea Peddler just went straight for the visuals. And why not? The surf basin looks amazing with blue water contrasting against desert browns and fiery sunsets.
We all know that California’s most hotly anticipated surf park is eyeing a late summer launch. And in case you’re having trouble remembering what this desert surf park is all about, here’s a refresher.
According to promotional materials, the surf lagoon is designed to accommodate up to 70 surfers at one time and deliver as many as 1,200 individual surf sessions per day.
The project is being developed and operated by Beach Street, which is focused on barefoot lifestyle destinations anchored by wave pools. The company cites advancements in wave-generating technology, changing vacation trends and growing interest in surf-based recreation as drivers of the market.
The development is planned on a 17.8-acre site adjacent to the Desert Willow Golf Courses. In addition to the surf lagoon, DSRT Surf will include a leisure pool, pickleball courts and access to the Firecliff and Mountain View golf courses.
The resort will include a 139-key hotel and 57 private luxury villas. More than 2,000 hotel rooms are located within walking distance of the site, while nearby university campuses are expected to provide a source of visitors and workers.
DSRT Surf is located about 20 minutes from Palm Springs International Airport and within two hours of major Southern California population centers. Developers expect the resort to attract experienced and aspiring surfers from a regional population of more than one million, as well as visitors from Coachella Valley hotels, universities and domestic and international markets.
Developers have also outlined water conservation measures for the project. Plans call for converting 20 acres of adjacent golf course turf to drought-tolerant landscaping. According to the company, the change will reduce annual water consumption at the golf course by more than the surf lagoon’s total yearly water use, resulting in what it describes as net-zero water use for the lagoon. The initiative is also intended to align with broader regional water conservation efforts.
According to project information, the development is intended to help address demand for surfing opportunities by providing consistent surfing conditions throughout the year. Developers note that surfing has approximately 23 million participants globally and is part of a market estimated at $130 billion.
DSRT also released the teaser below for what will be on offer in the lagoon.
THE BAY WAVE The beginner and family zone. This is where first-timers catch their first wave, where kids find their footing, and where anyone getting back into surfing builds confidence in a controlled, coached environment. Consistent, approachable, genuinely fun from
session one.
THE MAIN REEF The performance zone. Rights and lefts on demand, open-face walls, and barreling sections for surfers who want a proper session.
NIGHT SURFING One of DSRT’s most distinctive features and one you won’t find at any ocean break in California. The lagoon lit under desert stars, waves running on demand into the evening.
THE WATER is crystal clear. Cooler than any Southern California beach in summer. No salt, no rips, no reading the break. Just you and the wave.
