Water park pioneer White Water West has been around for a long time. Longer, in fact, than any of today’s elite tour surfers have even been alive. But Endless Surf, its dynamic-wave-making subsidiary, is a relatively new kid on the wave-pool block.  The company, which has its first project underway in Munich, broke onto the scene in 2020, smack in the middle of the global pandemic’s first phase. In light of the industry’s growth spurt, Endless Surf was late to the surf-park party, says Andrew Thatcher, VP of Business Development. But that fashionably tardy arrival has been essential to how the company has differentiated itself since and to its success so far. “It’s given us a huge advantage because we’ve been able to look at the landscape and look at what the needs are,” says Thatcher. “We were able to come up with design criteria that meets what needs to … Continue reading Endless Surf says that arriving late to the surf party has its benefits