Three-time world champ Gabriel Medina announced he will build a string of performance surf clubs throughout his home country. The economic engine to power the franchise is Kauai Ventures, an investment company created by Medina himself earlier this year. The investment group will develop an unspecified number of performance surf clubs using surf pool technology provider Endless Surf, creators of a heart-shaped pneumatic wave system. The clubs will first hit São Paulo and Rio de Janeiro, with other locations in Brazil coming online at a later date. Kauai Ventures said the project follows a global trend to offer surfing beyond the ocean while proving to be a high-visibility business for investors. Medina says it’s a great way to invest in something he truly believes in. “More than a sport, surfing is a lifestyle, so therefore, this project has total synergy with the legacy that I want to leave,” said Medina. … Continue reading Gabriel Medina taps Endless Surf to power bespoke surf clubs in Brazil