Business: EpicSurf on building an economically-sustainable surf park

Wave pools are, without question, capital-intense ventures with highly variable revenue models and returns. At some, like Kelly Slater’s Surf Ranch, the wave is the main attraction, with just minimal infrastructure around it. The people that come to its location in Lemoore, California—an agricultural town about four hours from the state’s two biggest cities—are often professional surfers or deep-pocketed enthusiasts. They’re there for the wave, and the wave alone. Other venues, like Switzerland’s Alaïa Bay, have built-in additional amenities like a minimalist-cool chalet, and rave-worthy on-site dining (après-Moët, anyone? Mais oui!) and a retail store. Plus, its setting is hardly accidental. Situated in the foothills of the Crans-Montana ski resort, visitors to Alaïa can combine their aquatic pursuits with alpine endeavors. Professionals have surfed the goods, which run on Wavegarden technology, but the venue is hangout-friendly for groups and families. Those distinctions in location, design and amenities are the secret … Continue reading Business: EpicSurf on building an economically-sustainable surf park