Listen To Turtle: Pop-culture mojo spawns wave pool brand

Rip Curl tapped our collective desire to seek out the perfect wave. By translating our collective quest for surf into “The Search,” they created one of the greatest surf-related campaigns ever. But it’s lost on all of us who simply can’t relate to a three-week boat trip in the Mentawai Islands. A like-minded campaign to The Search simply won’t work with wave pools. It’s just not core to rock up to a surf park and slap down the credit card for a session. Wave pool culture, until it fully comes into its own, for the moment must rely on the biggest thing it has going for it. Hollywood. For now, at least, pool surfing’s roots are firmly entrenched in pop culture. One needs to look no further than the ’80s classic “The North Shore.” In the film, an Arizona surfer named Rick Kane wins a wave pool contest. His prize … Continue reading Listen To Turtle: Pop-culture mojo spawns wave pool brand