Atlantic Park Surf has named surf industry veteran Mike Wallace Vice President of Sales, bringing a career in surf brand marketing to the Virginia Beach operation. Wallace will oversee brand relationships, sponsorships and events at Atlantic Park Surf, which opened last August as the anchor of the $350 million Atlantic Park development stewarded by Pharrell Williams.
Before joining Atlantic Park Surf, Wallace served as Global Marketing Director at Roark, an adventure-lifestyle and technical-apparel brand based in California. He previously spent two decades in Billabong’s marketing department while the brand oversaw talents like Jack Freestone, Italo Ferreira, Joel Parkinson, Seth Moniz, Griffin Colapinto (now with Quik), and Laura Enever.
“I have always been a fan of surf lagoons, and when I first saw Atlantic Park Surf, I was blown away,” Wallace said. “Not only is the wave amazing, but the amenities are world-class. From the boutique hotel and amazing shops and restaurants to a vibrant surf community and a fantastic team, this is a place unlike any other.”
As Vice President of Sales, Wallace will lead sales and sponsorship efforts and work with lifestyle brands, surf media, surf shops and corporate groups on experiences and events.
“Mike joins Atlantic Park Surf during what’s shaping up to be a transformative season,” said Blake Hess, COO of Beach Street Development, which operates the lagoon. “We are excited to have Mike’s expertise and passion for the sport of surfing as we continue to establish Virginia Beach as an epicenter for surfing and entertainment.”
