The Battle for Perth Part Two: Urbnsurf & Endless Surf

Perth wants a wave pool. So much so that the city allocated a 5.7-hectare lot adjacent to the Kwinana Freeway and Cockburn train station. Then they pitted veterans of the surf pool space Aventuur and Urbnsurf against each other in the bid to build Western Australia’s first wave park. The two parties have a tangled history. Aventuur and Andrew Ross, the face for Urbnsurf Melbourne, just purchased exclusivity to Wavegarden’s Cove technology for most of Australia and nearby environs. This means that Urbnsurf, now led by CEO Damon Tudor whom we interview here, is blocked from using Wavegarden Cove technology for their OZ projects. Urbnsurf will still complete a Wavegarden Cove design for their Sydney Olympic Park pool in 2022 as that was licensed before the Aventuur deal. However, Urbnsurf has discovered a new technology they believed is better suited for the Perth project. It’s an intense battle mostly being waged … Continue reading The Battle for Perth Part Two: Urbnsurf & Endless Surf