URBNSURF has signed a three-year partnership with Australian brewery Stone & Wood, naming it the exclusive beer partner across its Melbourne and Sydney surf parks. The agreement includes branding, beverage service, and venue integration.
The Stone & Wood Loft Opens at URBNSURF Sydney
As part of the partnership, The Loft at URBNSURF Sydney has been relaunched as The Stone & Wood Loft. The refurbished venue overlooks the surf lagoon and is intended for private surf sessions, club meetups, and corporate gatherings.
“URBNSURF is all about creating unforgettable moments in and around the water,” said James Miles, URBNSURF Head of Strategic Partnerships. “Stone & Wood share that same love for surfing, the coastal lifestyle and good times, making them the perfect fit for our parks. We’re excited to welcome surfers into The Stone & Wood Loft and share a cold one after a session in the lagoon.”
Expanded Beer Offering Across Park Venues
Stone & Wood products will be available at all events and social gatherings hosted at both URBNSURF locations. In Sydney, the beer will also be served at Sandy’s and RAFI, restaurants operated by Applejack Hospitality.
“At Stone & Wood, we’ve always been inspired by the coast and the communities that embrace it,” said Paul Tansley, Head of Creative & Strategy at Stone & Wood. “Partnering with URBNSURF allows us to bring that ethos into a truly unique surf environment — a place where good beer and great waves come together.”
