Recently, a Pokémon-shaped Cheeto sold for nearly $90,000 at auction. Why? We’re not sure but things like this (and crop circles) happen and there are loads of Quora pages explaining it. Cheetos, created in 1948 by Charles Elmer Doolin, led to the formation of Frito-Lay and later became a PepsiCo brand in 1965. So are … Continue reading Measuring the Cost of Surfing Wave Park Korea Using the “Cheeto Index”