The perfect wave pool surf shop is hard to build. Go too core and casual surfers feel excluded. Go too mainstream and locals lose interest. That’s why the Lost Shore surf shop works so well. Run by Kim Travers and Keir Smith, the shop blends global surf brands with independent local labels, creating a retail space that feels authentic without losing broad appeal. Miles from the ocean, it has become one of Scotland’s most respected surf destinations.
Ian Donaldson works across coaching, accessibility and adaptive surfing at Lost Shore through his roles with the surf park and the nonprofit Inclusive Surfing...
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