How do you keep your wave pool filled when it’s the stay-inside season and no longer the days of fun in the sun? Attracting customers beyond the core market becomes a big challenge for outdoor wave pools once the weather turns chilly. Die-hard surfers typically are not enough to cover the low-season operational expenses (OpEx). Is the answer as simple as creating more surfers in the area around your surf park? We spoke with Kathleen LaClair of Leisure Development Partners and Hazel Geary, CEO at The Wave, Bristol, about the many layers of seasonality in surf parks. Discussion & Questions  Kathleen LaClairHow are you going to bring other people in during these off peak seasons or even off peak parts of the week or even off peak parts of the day? So figuring out who your core market is and who else you can tap into and programming can get … Continue reading Watch Now: How to run a wave pool successfully through the different seasons