What would it take to get you to open your wallet for a wave pool session? The answer to that question differs for everyone. Some people would pay whatever it takes, while others need a little incentive.  Looking to fill empty slots in pool sessions, some wave pools are getting creative with the marketing tactics they use to attract visitors. The Wave Bristol offers a 50% discount for a second surf if you book on-site after a session during winter hours. On June 1st Skudin Surf in New Jersey, USA sent out an email blast with a last-minute 10% discount valid until June 4th.  One common thread in many pools pricing strategies is seasonality. It’s harder to fill pool spaces during cold winters, particularly for beginner surfers who prefer warm weather and water.  The world’s most discussed pool, Kelly Slater Wave Co., for example, charges USD $75,000 to rent the … Continue reading You gotta keep that pool filled. Here’s what surf parks are doing to keep their sessions fully booked