Aventuur expands, signs on industry vet for key role

Aventuur, the global surf park developer with projects in Perth, Queensland, Northern NSW, New Zealand, Singapore and Fiji announced the addition of Rupert Partridge as Chief Revenue Officer.

The company’s announcement signals just how fast the surf park landscape is expanding. Partridge comes to Aventuur after five years at Urbnsurf Group where he wore many hats, leading that company’s commercial, brand, marketing, media and communications, customer insights and research, and more.

“After 8 years, 4,000 perfect waves, 150,000 guests and countless indelible memories, my Urbnsurf journey has come to an end,” he posted to LinkedIn. “It’s been an honor, and a privilege, to bring Australia’s first surf park to life. When we started out, our goal was to help write the next chapter of modern surfing, and I’m grateful that we’ve contributed at least a few pages to the book.”

Rupert Partridge (yes his name is worthy of a Dickens novel character) will take on the role of Chief Revenue Officer at Aventuur.

Aventuur said Rupert is taking on a key role within the group, where he will lead efforts in product design, data and analytics, brand development, and managing strategic partnerships. 
“I’m excited to kick off 2022 as Aventuur’s Chief Revenue Officer,” Rupert told us. “In joining the C-suite, I’ll be taking more of an executive leadership role and will be focused on building an exceptional divisional team to support our growth. I’m thankful to Aventuur’s partners Nick, Richard and Andrew for the opportunity, and look forward to working closely with Wavegarden.”

Aventuur is run by Andrew Ross, Nick Edelman and Richard Duff. Partridge, like Ross and Edelman, holds a degree in law. Ross was responsible for getting Urbnsurf built – from the digging of dirt and testing of equipment to firing off the first waves in 2019. Edelman and Duff launched Aventuur in that same year as an adventure and leisure investment platform.