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POD Jennifer Vandekreeke

 |  Podcasts

Podcast: Ideas and implementations with URBNSURF CEO Jennifer Vandekreek

Podcasts

The first thing we noticed at URBNSURF Sydney was that everyone wore a name badge. “Dude maintaining the pool” now has a name (it’s Keith by the way.) This simple customer experience measure hints at the kind of changes Jennifer Vandekreeke has in mind for Australia’s premier surf park business. In her previous roles, she drove growth for travel and

The first thing we noticed at URBNSURF Sydney was that everyone wore a name badge. “Dude maintaining the pool” now ...Continue ›


Brooke Ferris and Andrew Ross

 |  News

Perth Surf Park partners with major surf brand. Can you guess who?

News

Aventuur has partnered with Rip Curl to launch a premier surf retail destination at Perth's first surf park, located in Central Cockburn, Western Australia. The $100 million development is set to open in late 2026 and is projected to attract over 1 million visitors annually. The venue will feature waves for all skill levels, high-performance training facilities, and host major

Aventuur has partnered with Rip Curl to launch a premier surf retail destination at Perth's first surf park, located in ...Continue ›


proposed endless surf wave pool in melbourne

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Second Melbourne surf park gets approval

News

In 2019 WavePoolMag reported that the Pellicano Developers, had reached “agreements in principle” with local government agencies in Melbourne. Now some years later, the hyper aquatic adventure park has finally been granted “approval to proceed.” Yes, things move slowly in the surf park space, especially where permitting is concerned. Throw in a global pandemic and progress can be absolutely glacial.

In 2019 WavePoolMag reported that the Pellicano Developers, had reached “agreements in principle” with local government agencies in Melbourne. Now ...Continue ›


Exploring customer incentives in wave pools

 |  News

The alchemy of attracting surfers to your wave-filled wonderland is nuanced

News

All surfers love surfing, yes? Getting them through the door and into a wave pool is simple. Well, not always. While the heady mix of guaranteed good waves on demand is alluring, the grounding reality of work and life schedules tends to get in the way.  Balancing this pull of opposites isn't always easy, but throw into the mix differing

All surfers love surfing, yes? Getting them through the door and into a wave pool is simple. Well, not always. ...Continue ›


CirculaR WAVE POOL INVENTION

 |  News

Wave Pool inventiveness is alive and well with latest circular concept

News

We’ve often heard the wave pool space referred to as a big kids’ science fair. And we embrace that aspect of it because it’s through these basement tapes that true innovation comes about. Even without millions of dollars of investment support, wave pool designs are still sprouting up across the globe. It's a good indication that the spirit of the

We’ve often heard the wave pool space referred to as a big kids’ science fair. And we embrace that aspect ...Continue ›


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Wave Pool Jobs: Lost Shore Surf Resort, Scotland

News

Lost Shore Surf Resort in Edinburgh is gearing up for its grand opening in September by beginning the recruitment process for a variety of unique roles in surfing operations. The resort, which will be Scotland’s first inland surf resort, is set to feature Europe’s largest wave pool along with luxury lodges, premium pods, a wellness treatment studio, waterside restaurants, and

Lost Shore Surf Resort in Edinburgh is gearing up for its grand opening in September by beginning the recruitment process ...Continue ›


Brendan Buckley at The Wave

 |  News

Surf journo makes board, does pool test, hits the big, red “question-everything” button

News

“Good surfing” is hard to define. But let’s try anyway.  It’s when a surfer correctly predicts what a wave will do and contorts their body in a way that creates the intended interaction between that wave and their surfboard.  It looks different for every individual, but that about sums it up, no?  Surfers have ideas about how they want to ride

“Good surfing” is hard to define. But let’s try anyway.  It’s when a surfer correctly predicts what a wave will do ...Continue ›


Endless Surf o2 Surftown MUC

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Endless Surf Fires Off First Waves: Unveiling Next-Gen Surf Technology at O2

News

When you think about Munich, surfing is probably not what comes to mind. You may not realize that the city known for its Oktoberfest celebrations, is completely surf-crazed with a unique river surfing scene thanks to the Eisbach river wave in the middle of town. However, Munich’s landlocked geography makes surfing anything outside of this stationary wave difficult. Until now…

When you think about Munich, surfing is probably not what comes to mind. You may not realize that the city ...Continue ›


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Flowstate adds photography to their product offerings

News

Flowstate has officially released its new AI automated photography product after successful soft launches at Fireside Surf Dallas and URBNSURF Sydney. The product, which has proven popular with surfers in the USA and Australia, uses award-winning AI models to identify highlight moments on a wave and generate still image frame grabs from video source files. The AI photography product can

Flowstate has officially released its new AI automated photography product after successful soft launches at Fireside Surf Dallas and URBNSURF ...Continue ›


DSRT Surf

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DSRT Surf groundbreaking suggests Summer 2026 launch

News

Construction has officially begun on the DSRT Surf Resort in Palm Desert. The 17-acre project, designed by AO Architects and developed by Beach Street Development & Operations, is a hotly anticipated surf destination for the Inland Empire and much of Southern California. The groundbreaking ceremony, attended by a diverse group of local officials, industry leaders, stakeholders, and surfing professionals, marked

Construction has officially begun on the DSRT Surf Resort in Palm Desert. The 17-acre project, designed by AO Architects and ...Continue ›


AllWaves technology Belgium wave pool

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Belgian wave pool makes international debut

News

Belgian wavemakers AllWaves introduced its innovative system this month through a demonstration featuring international surfers. The patented technology enables surfing on an artificial lake, offering surfing to a variety of abilities. AllWaves announced that the system is now available for purchase by surf park developers globally. "The rising popularity of surfing, particularly during the global pandemic and its inclusion in

Belgian wavemakers AllWaves introduced its innovative system this month through a demonstration featuring international surfers. The patented technology enables surfing ...Continue ›


michi mohr of o2 surftown muc

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How this big wave surfer will transform Bavarian surfing through o2 SURFTOWN MUC

News

I'm currently at the construction site at o2 SURFTOWN MUC with Michi Mohr. He's a big guy, with thick hands and a friendly smile - warm, genuine, and a bit goofy. We're walking around the site while the wave pool maker Endless Surf runs a bunch of tests. Michi takes a moment to pick up an empty box for recycling,

I'm currently at the construction site at o2 SURFTOWN MUC with Michi Mohr. He's a big guy, with thick hands ...Continue ›


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From Mad Max to Mad Relax: The Surf Lakes Capricorn Coast redesign

News

Surf Lakes Capricorn Coast Pty Ltd unveiled new designs for their approved surf resort. Collaborating with sports innovation agency Kinlab and architectural firm NBRS, Surf Lakes Capricorn Coast has developed an immersive surf retreat aimed at providing surfers with optimal conditions and guests with a relaxing environment.  The centerpiece of the development will be a commercially upgraded Surf Lake featuring

Surf Lakes Capricorn Coast Pty Ltd unveiled new designs for their approved surf resort. Collaborating with sports innovation agency Kinlab ...Continue ›


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Sydney’s first ever surf park, URBNSURF, officially opens to the public

News

URBNSURF Sydney, the latest surf park development by the URBNSURF group, has officially opened its doors in the Sydney Olympic Park Precinct. Spanning a vast 3.6-hectare site, the park boasts a lagoon comparable in size to the Sydney cricket ground and is designed to accommodate over 1,000 daily visitors, operating seven days a week. URBNSURF Sydney said they aim to

URBNSURF Sydney, the latest surf park development by the URBNSURF group, has officially opened its doors in the Sydney Olympic ...Continue ›


Sydney wave pool

 |  News

Sydney surf park marks fourth venue using Flowstate video capture system

News

Surfers can now get their surf sessions filmed, edited, grouped and delivered in minutes after their session at URBNSURF Sydney.  With a successful year of Flowstate operations at URBNSURF Melbourne's Wavegarden Cove pool, the Flowstate team were able to install cameras and turn the solution on with little requirement for optimisation.  "It's a testament to the team and the technology we've created

Surfers can now get their surf sessions filmed, edited, grouped and delivered in minutes after their session at URBNSURF Sydney.  With ...Continue ›


 |  News

Stab High returns to wave pool format

News

Our friends at Stab are re-igniting the wave pool version of Stab High - the air-only surf contest. After the initial two live events at the Waco Surf, Texas in 2018 and 2019, the competition shifted to an episodic series in the ocean, with contests in the Mentawai Islands in 2020, Central America in 2021, and Lakey Peak in 2022.

Our friends at Stab are re-igniting the wave pool version of Stab High - the air-only surf contest. After the ...Continue ›


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Adelaide project receives city approval, officially launches

News

A local council in Adelaide, South Australia has green-lighted The Break Surf & Stay, a wave pool project that will feature Endless Surf technology and several amenities. The development will include a surf park, accommodation, hospitality, recreation, and wellness offerings and be the first of its kind on the South Australian coast. Plans for ‘The Break Surf & Stay’ were

A local council in Adelaide, South Australia has green-lighted The Break Surf & Stay, a wave pool project that will ...Continue ›


Edwin van Viegen

 |  News

So how does one build a wave pool in a canal in the center of Europe’s busiest shipping city?

News

Edwin van Viegen is leading a wave pool development in the center of Europe's busiest port city, Rotterdam. He has been working on this project for several years and experienced the usual surf park ups and downs. But this wave pool, Rif010 (pronounced riff-ten) has the unbridled support of major city planners and various local government agencies - a major

Edwin van Viegen is leading a wave pool development in the center of Europe's busiest port city, Rotterdam. He has ...Continue ›


flowstate neon skeleton

 |  News

Flowstate launches upgrades for wave pool operators

News

Flowstate has released its Administration Portal for Wavepool Operators. The product launch enables operators to manage their Flowstate Zone of content, promotions, privacy and security settings and data through a new user interface.  Wavepool operators are set to benefit from enhanced features that streamline content access, promotional programming, and user management. The new capabilities include a Data & Analytics Dashboard,

Flowstate has released its Administration Portal for Wavepool Operators. The product launch enables operators to manage their Flowstate Zone of ...Continue ›


kelly slater is a business man

 |  News

The wave pool world’s favorite surfer/wave maker Kelly Slater consolidates brands

News

A new holding company will house three powerhouse surf brands with extensive influence in the wave pool market. Firewire Surfboards, Slater Designs and Outerknown will now work under one company. According to a news announcement the move was made to leverage resources and stay competitive in the rapidly changing surf industry. The new holding company will oversee apparel, hardgoods and accessories distributed around the globe.

A new holding company will house three powerhouse surf brands with extensive influence in the wave pool market. Firewire Surfboards, Slater Designs and Outerknown will ...Continue ›


 |  News

Waco Surf uses customer feedback to evolve, expand the facility

News

To stay in the game surf parks need to keep on top of consumer demands. Most industries have a decade or more of trial and error to fall back on. Not surf parks. So what to do? Sometimes it's as simple as asking your customers what they want. Recently, Waco Surf announced upgrades to their accommodations, including new hotel rooms

To stay in the game surf parks need to keep on top of consumer demands. Most industries have a decade ...Continue ›


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Kanoa Igarashi officially invests in Portugal wave pool

News

Surfers Cove has announced its newest investor in Surf Parque Óbidos - Kanoa Igarashi. In a statement, developers said that Kanoa's involvement will bring the surf park the prestige of a globally recognized and decorated surfer. Igarashi currently holds the seventh position on the WSL CT and resides in Ericeira, Portugal near the planned pool. "I spend a lot of

Surfers Cove has announced its newest investor in Surf Parque Óbidos - Kanoa Igarashi. In a statement, developers said that ...Continue ›


surfland brasil

 |  News

Architects rejoice with Surfland Brazil drone clip

News

When architects design an office building they know that future occupants will view the space through the lens of a regular working day. Basically, the office just has one main use – putting in a workday. But how do you design a space that suits a wide spectrum of users: families on vacation; surf travelers; spa-goers and a business community

When architects design an office building they know that future occupants will view the space through the lens of a ...Continue ›


 |  News

Watch: How to keep customers on site at a wave pool

News

James Miles of URBNSURF and Mark (Skip) Taylor of Surf Park Management address what it is that keeps customers on site - from surf settings to family amenities to return discounts and even those little things like hairdryers and towels. Both Skip and James have real-world experience from two very different establishments. What works for Skip in Hawaii might not

James Miles of URBNSURF and Mark (Skip) Taylor of Surf Park Management address what it is that keeps customers on ...Continue ›


Firewire Boss Up surfboard

 |  News

Firewire and Kelly Slater launch performance mid-length

News

Slater Designs, in collaboration with Firewire Surfboards, has introduced the BOSS UP, a new performance midlength surfboard model created by 11-time World Champion Kelly Slater and surfboard designer Dan Mann. The BOSS UP, an evolution of the popular S BOSS model, is designed for a variety of conditions and aims to provide surfers with a versatile option for cruising, catching

Slater Designs, in collaboration with Firewire Surfboards, has introduced the BOSS UP, a new performance midlength surfboard model created by ...Continue ›


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