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Stone & Wood Partners with URBNSURF, Rebrands Sydney Loft Space

URBNSURF has signed a three-year partnership with Australian brewery Stone & Wood, naming it the exclusive beer partner across its Melbourne and Sydney surf...

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Crest Surf Clubs Bolsters Capital Strategy with New Partners and Executive Appointment

WavePoolMag has followed the development of the proposed 3.5-acre site in Shirley for several years now. We've been privileged to do podcasts with founder...

Why Is Wave Pool Water Blue, and Could the Industry Ever Cut the Aqua?

The appeal is intuitive. Blue water signals clarity, safety, and leisure all at once. But while the industry clearly understands why blue works, a...

Surfwrld/SCNCWave Project Advances with Site Prep and Facility Plans

The Surfwrld/SCNCWave surf park project in western Germany secured a purchase agreement for approximately 100,000 square meters of land last year and will begin...

Coral Mountain Desert Club Partners with Thermal Beach Club for California Wave Pool Access

ChatGPT recently coughed up the Top Power Adjectives (aka "trigger words") that boost click-through rate (CTR) in Google SEO. They are, “Best, Top, Ultimate...

Surf Park Safety Document Gains Industry Support

Shaun Hutchinson attended the Surf Park Summit for the first time and was surprised that the summit's focus was on capital management and construction....

Surf Park Retail Strategy: The Lost Shore Formula with Keir Smith

In the early days of the wave pool space, many developments simply plugged in a big-name brand and called it a day. But as...

Wave Pool Rio de Janeiro: Details On Brasil Surfe Clube Búzios

For the past few years, Brazil has upped its wave pool game with six new parks coming online. All of the new facilities except...

Citywave USA Teams Up with ADG for U.S. Wave Pool Growth

In the early days, artificial standing waves struggled for recognition outside of Munich, Germany, and a few niche surf communities. But today’s advanced systems...

Standing Wave Surf Parks: The Wave Pool Underdogs That Could Change Surfing Forever

Wave pools used to be seen as amusement park attractions where kids bob up and down on pool floaties. Today, we know them as...

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