| Features
Effective Strategies for Attracting and Retaining Customers in Surf Parks
“Filling the pool” is a play on Bob McKnight’s now-famous call to the surf industry to “grow the pond.” At the height of the aughts (or noughties for those outside the US), Quiksilver, Billabong, and Rip Curl heavily invested in surf schools to grow the sport—and their apparel sales. More than 20 years later, wave pool marketing has taken the
“Filling the pool” is a play on Bob McKnight’s now-famous call to the surf industry to “grow the pond.” At ...Continue ›