Damon Tudor on the trials and challenges to Urbnsurf’s expansion
Urbnsurf Melbourne has been open for a little more than one year. In that time the gates have been shut more often than open. By not pumping out waves to a happy public on the daily, their learning curve for building a thriving, profitable surf park has been incredibly steep. CEO Damon Tudor shares with us an accelerated master class in wave pools, outlining the company’s plans including key targets in Sydney, Perth and elsewhere in Australia. Nick Robinson speaks with Damon to find out how he expects to get the job done.