How one wave pool is sending aid to Ukraine

The Wave recently got in touch with fellow Bristol business, British Corner Shop, to develop the We Care package – a parcel of essential food that will be delivered directly to those in need in Ukraine.

The packs will be taken by trucks directly into Lviv in Ukraine, as part of Climate Action’s 20-20-20 Campaign, which is aiming to deliver 20 trucks of essential aid into Ukraine. 

The ‘We Care’ campaign came about when both Bristol businesses were discussing their desire to do something to help with humanitarian support for those affected by the war in Ukraine. 

“We have a clear sense of purpose at The Wave and believe our business can be a force for good – and in this case provide some humanitarian support to the Ukraine,” said Craig  Stoddart, CEO at The Wave. “The Wave isn’t just about surfing, we consider the effect of our decisions on the people around us and the planet we share. We hope that by working with British Corner Shop and Climate Action, we can do something to help those affected by the war in Ukraine.”

ukraine food box from The Wave
The partnership food box from The Wave and British Corner Shop. Photo by Image Cabin

The packs are priced at £30 ($38US) and contain essential non-perishable food items including peanut butter, baked beans, soup, pasta and baby food – and it can be bought off the British Corner Shop website.

British Corner Shop said they could also see there were issues getting donations into Ukraine with UK registered trucks, but that help from Climate Action makes the project possible.

The Founder and CEO of Climate Action, Nick Henry, wanted to use their platform to directly help those in Ukraine. He discovered a UK logistics company called Oddisey, who were using Ukrainian trucks to transport donated aid from London straight to Lviv and were trying to raise funding to pay for additional trucks.