We’ve been watching the surf industry shrink since 2008 and at the same time, we’ve also been watching the wave pool space accelerate with nothing but limitless possibilities. In this episode, we learn how surf brands are exploring the surf park landscape. Evan Slater, VP of Marketing at Billabong, shares his insight into the complexity of branding in the wave pool world and why “there’s more to it than just getting as many people as possible to stand up on surfboards.”