Revel Surf breaks ground in the Arizona desert

Two wave pool firsts are set to go down shortly in Arizona as SwellMFG and Unit unveil their technology to the American public and the world. Cannon Beach Development Group announced today that construction is officially underway on the highly anticipated Revel Surf Park, a recreation, entertainment, and retail destination in Mesa, Arizona.

Cannon Beach is a 37-acre mixed-use development anchored by the 3.3-acre surf park that will feature Swell MFG’s Traveling Surf Technology and Unit Surf Pool’s Stationary Rapid Surf Technology together.

The surf park development received unanimous approval from the City of Mesa and will be home to full-service cabanas, a concert area, surf coaching, retail, dining and other amenities.

artist rendering of the Cannon Beach development
Artist rendering of the Cannon Beach development

Matt Gunn of Swell MFG describes the surf system featured in the two-acre lagoon as a “natural surfing lineup with a peak wave providing some of the most epic and diverse waves for every level of surfer, ” adding that he hopes that Revel Surf will become a “home break” for those in the Phoenix area.

Revel Surf was created in collaboration with X Games Gold Medalist, and former World Ranked Pro Surfer, Shane Beschen.

“Our wave technology and vision for this project will be like nothing you have seen in the market to date and I’m so grateful to be a part of this incredible project and team,” wrote Beschen.

unit wave pool being surfed
Surfer enjoying the Unit wave pool

The development along with wave technology was a group effort created by Cole Cannon, Matthew Gunn, and John Bushey with consultation by Tony Finn.

Finn is the inventor of wakeboarding and embraced the Unit technology early on.

“The Unit technology is very easy to install and the stoke factor for everybody who surfs it is super high,” said Finn. “And, the  ROI for the parks is really fast. We expect 10 Unit waves will be installed and running by the end of 2023 in North America.”

artist rendering of the bar and wave pool at Revel Surf
Computer rendering of the bar and wave pool at Revel Surf

Revel Surf Park follows the current trend of combining both ocean-style wave pools and rapid wave pools.

“From what I know with all my experience at Waco and other parks around the world is that the big wave will be crowded, but also too difficult for many people to use,” said Finn. “When you build a surf park, the most important thing you need to think about is building Community, Community, Community!”

Revel Surf is targeted to be open to the public in 2022.

Main illustration by Tiger Hayes