Surf Lakes enlists subway strategist to help map out future pools
The mad plunger group in Yeppoon Australia, Surf Lakes, announced they have signed a global strategic project delivery agreement with national property and infrastructure consultancy APP Corporation (APP).
APP is known for behemoth undertakings like getting Sydney’s miles of underground Metro built and doing major road upgrades in places like the Perth airport.
A news statement revealed that APP will become “project director for property strategy and development advisory services” for the expansion and potential rollout of the Surf Lakes 5 Waves technology. APP’s direction will plop Surf Lakes onto the laps of potential licensees both nationally and internationally.
The partnership kicks off with APP – whose business tagline is “bringing confidence to the delivery of large, complex projects – producing a development delivery strategy report and providing general advice.
APP said they recognized the potential for expanding wave technology into regional communities, particularly with Surf Lakes’ 5 Waves concentric wave machine.
According to Surf Lakes Holding Ltd, APP’s Project Director Lewis Glynn approached Surf Lakes with the offer to set up a governance structure that would identify project development risks early.
“We’ve been working in the sporting and hospitality sector for almost three decades, helping organizations to manage and mitigate their risks on major public projects,” said Glynn. “I wanted to help Surf Lakes because it’s exciting to be part of a new industry and they are at the forefront globally”.
Aaron Trevis, CEO of Surf Lakes, said he welcomes the business acumen, strategic capability and risk management that APP brings to drive the venture to the next level.
“The Delivery Strategy is a roadmap for how we take our patented Australian technology to the world,” said Mr. Trevis. “It will provide a reassuring level of comfort for investors and licensees, as part of their decision-making process, that this venture is a sound economic investment.”
APP’s CEO Adam Castro sees the potential to bring surfing within reach of regional and inland populations.
“5 Waves is a game-changer on many fronts and as a piece of social infrastructure it has the capacity to act as a catalyst for regional activation,” said Castro. “Other businesses will be drawn into the area and this has to be a good thing for regional economies.”
5 Waves is the world’s largest wave pool at the moment, with the capacity to generate five types of waves in one activation of a central swell. At its highest capacity, the wave pool can generate 2000 waves per hour across the 360-degree lake design.