Listen To Turtle: Pop-culture mojo spawns wave pool brand
Rip Curl tapped our collective desire to seek out the perfect wave. By translating our collective quest for surf into “The Search,” they created one of the greatest surf-related campaigns ever. But it’s lost on all of us who simply can’t relate to a three-week boat trip in the Mentawai Islands. A like-minded campaign to The Search simply won't work
Rip Curl tapped our collective desire to seek out the perfect wave. By translating our collective quest for surf into ...Continue ›