LIVE Discussion: What kind of changes to the surf industry and talent business models will we see?
Brands are increasingly recognizing the potential of wave pools, as evidenced by Swatch’s recent involvement in Waco, indicating a growing trend of companies seeking to tap into new customer bases through surf parks. While Rip Curl has expanded globally, Quik/Boardrider’s presence is notably limited to Switzerland, suggesting a varied approach to market penetration. Industry consultants predict a significant evolution in the relationship between wave pools and the surf industry over the next decade, with even more impact on digital surf media and the professional athletes it supports. This Friday Session round table discussion features Brendan Buckley (Buck), the founder of Surf Custom and Editor at Large for Stab, and joining Buck is pro surfer/skimboarder Blair Conklin. These two salted veterans of the surf space will share their knowledge of how surfing is evolving with the advent of wave pools. Buck represents two spheres that work hand-in-hand with each other – […]READ MORE
Palm Springs Surf Club party raw clip
Surf omnivore Blair Conklin is quickly developing a close relationship with the Palm Springs Surf Club. The stylish regular-footer attended the wave pool’s inaugural New Year’s Eve bash and lucked into an invite to surf the tank. “With last-minute notice, Chance Gaul invited me to an expression session just as I ordered my first Paloma at the pool’s newly opened restaurant and bar,” said Blair. “I left that drink in the dust and sprinted to my car where I had hesitantly packed boards and a wetsuit to bring to the desert.” Blair got to surf with friends who were both successfully and unsuccessfully taking on the backdoor tube setting. But at the end of the day, it was the party that everyone remembered. “The Palm Springs Surf Club threw the best NYE party I have ever attended,” said Blair. “I went into the evening excited about attending the first-ever event […]WATCH NOW