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CEO Damon Tudor to step down after URBNSURF Sydney launch

In a statement issued today URBNSURF have announced that after five years at the helm Damon Tudor will be stepping down as CEO to pursue the next stage in his career. With the Sydney park on track to open in Autumn 2024, Damon will continue in his role for the next six months to deliver the wave pool’s opening and subsequent trading of URBNSURF Sydney.

In the press release URBNSURF Chairman Simon Bayley thanked Damon for his tenacity and resilience over the past five years, which has included completing and launching URBNSURF Melbourne, navigating COVID with six subsequent business closures, completing numerous capital raises and steering the Sydney project through unprecedented weather and construction industry events to what is shaping up to be an amazing launch next year. 

“Damon has had an immense impact on URBNSURF during his tenure as CEO and leaves the business in excellent shape, with a talented team that will continue to drive its growth, the awards we have received are testament to the team and his leadership,” said Simon. “Damon will depart URBNSURF in approximately six months time, allowing for a smooth transition as the business moves onto it’s next phase.” 

The company said that this timeline provides continuity of leadership throughout the critical Sydney opening period, and reiterated that Damon is committed to overseeing the opening and successful trading of the Sydney surf park. 

urbnsurf ceo damon tudor
Damon Tudor with his kid at URBNSURF Melbourne. Photo URBNSURF

“However, it also provides an opportunity for a refreshed leadership team as URBNSURF now grows to two parks,” said Simon. “We anticipate in the near-term to have a shortlist of candidates for his role and we look forward to making announcements in this space in due course.” 

Tudor said it was a difficult decision to leave URBNSURF, but that with two parks soon to be trading, it was time to evolve the leadership of the business. 

“This has been a role of a lifetime, starting with just a handful of staff operating out of a shed, to now being poised to open our second park in Sydney in Autumn next year,” said Damon. “I will of course miss our wonderful team but will happily see them regularly as an URBNSURF member. I am immensely excited for the future of URBNSURF and am leaving a business that is in excellent shape, with an impactful board and talented team that will continue to drive its growth.  I will always be proud of what we have been able to do as a team in our first five years. URBNSURF has served up over 700,000 sessions to beginner and advanced surfers alike and is a surf park brand recognised as one of the best in the world.” 


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