Melbourne computer-vision startup Flowstate has been nominated as a finalist for the Innovation Award at the Australian Surfing Awards. The company launched its automated video capture platform at URBNSURF Melbourne in May 2023. Flowstate uses AI to facilitate video capture, editing, and delivery specifically for wave pools. So far, the company has processed videos of over 1.5 million waves from 120,000 surfers, aiding in the creation of accurate AI models for surfing analysis.

Awards Ceremony Details

The Australian Surfing Awards ceremony is scheduled for February 28 at the Bondi Pavilion, Bondi Beach, Sydney. Hosted by surf media icons Vaughan Blakey and Jess Grimwood, the event will recognize achievements in 19 categories, culminating with the Australian Surfing Hall of Fame award. Notable surfers such as Ethan Ewing, Jacob Willcox, Molly Picklum, and Steph Gilmore are among the finalists.

Flowstate’s Expansion

Beyond URBNSURF Melbourne, Flowstate’s technology will soon be available at URBNSURF Sydney, Fireside Surf Texas, Waco Surf, and Revel Surf Park Arizona. This service allows surfers to access and download high-definition clips of their waves, simplifying the process of video management.

Technology and Impact

URBNSURF Melbourne utilizes two static HD cameras to capture surfing action. Despite a stationary setup, AI technology tracks and centers surfers in the video frame. This technology enhances the customer experience and also introduces a new revenue stream for wave pool operators.

“Having the visibility [on your surfing] fires something up inside you to want to go do it again,” explained CEO Luke Wallace, highlighting the technology’s impact on customer engagement, loyalty, and business income.