James Miles of URBNSURF and Mark (Skip) Taylor of Surf Park Management address what it is that keeps customers on site – from surf settings to family amenities to return discounts and even those little things like hairdryers and towels. Both Skip and James have real-world experience from two very different establishments. What works for Skip in Hawaii might not work for James in Melbourne and Sydney, but there are certian best practices on the macro and micro levels which help ensure a wave pool’s success. Here they are…