Perth Surf Park partners with major surf brand. Can you guess who?

Aventuur has partnered with Rip Curl to launch a premier surf retail destination at Perth’s first surf park, located in Central Cockburn, Western Australia. The $100 million development is set to open in late 2026 and is projected to attract over 1 million visitors annually. The venue will feature waves for all skill levels, high-performance training facilities, and host major sporting and cultural events, in addition to offering leisure, hospitality, and retail amenities.

Rip Curl will serve as the official retail partner for the Perth Surf Park, establishing a flagship store that will offer a wide range of wetsuits, apparel, surfboards, and hardware. The store will also showcase branded merchandise and products from local Perth and Western Australian surf brands.

Both Aventuur and Rip Curl stated that they share a commitment to community and sustainability, planning to collaborate on various events at the Perth Surf Park, including surfing competitions, community activations, and demo days. The partnership will also focus on developing recycled and sustainable products to promote environmental responsibility.

Andrew Ross, Aventuur’s Chairman and Chief Development Officer, highlighted the importance of the collaboration.

“Partnering with Rip Curl is a tremendous opportunity for Aventuur and the Perth Surf Park,” said Andrew. “Together, we will deliver a world-class retail destination that enhances the guest experience by providing quality surf gear and apparel, delivering events that bring our community together, and investing in innovative products that help minimise our environmental impact.”

Rip Curl has consistently inserted their brand into wave pools, whether it be the rental wetsuits at the hire shop or full-blown grom contests.

Rip Curl’s CEO, Brooke Farris, expressed excitement about the partnership, emphasizing the company’s dedication to surfing in Western Australia.

“Our Rip Curl flagship store at Perth Surf Park reflects our commitment to surfing in Western Australia,” said Brooke. “Our collaboration with Aventuur will enable us to deliver the best of Rip Curl’s products and innovations at this vibrant new destination, and meaningfully connect with the community through the continued support of West Australian athletes, grassroots organisations and events. As a proud West Australian, I’m excited for us to create a premier retail experience for local surfers, those learning to surf and park visitors that will see everyone having loads of fun in the water.”

The Perth Surf Park is expected to generate over 300 jobs during construction and contribute more than $250 million to the WA economy over its operating life. With all necessary approvals secured, construction is scheduled to begin later in 2024, ahead of the park’s anticipated opening in 2026.