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Posts Tagged ‘Listen to Turtle’

wave pool mag gear guide

 |  2022 Gear Guide, News

2022 WavePoolMag Gear Guide

2022 Gear Guide, News

Gear guides are fun. Everyone loves to window shop. That’s why there are so many product showcases sprinkled across the internet. At their worst, they are paeons to objects born of an unsustainable capitalist structure. At their best, they herald a sublime shift in surf culture and remind us that our current pair of boardshorts won't survive another season. We’re

Gear guides are fun. Everyone loves to window shop. That’s why there are so many product showcases sprinkled across the ...Continue ›


 |  Latest, News

Listen To Turtle: Pop-culture mojo spawns wave pool brand

Latest, News

Rip Curl tapped our collective desire to seek out the perfect wave. By translating our collective quest for surf into “The Search,” they created one of the greatest surf-related campaigns ever. But it’s lost on all of us who simply can’t relate to a three-week boat trip in the Mentawai Islands. A like-minded campaign to The Search simply won't work

Rip Curl tapped our collective desire to seek out the perfect wave. By translating our collective quest for surf into ...Continue ›