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Angus Forrest explains why Rip Curl jumped into the deep end
In Rip Curl’s Search campaign, we are teased with images of empty lineups from far-off, exotic locations. So how does a company that built its core messaging on the nearly unattainable aspect of surfing, align itself with surfing in wave pools? In this episode, we speak with Angus Forrest, marketing manager for Rip Curl Australia and New Zealand, and discover
In Rip Curl’s Search campaign, we are teased with images of empty lineups from far-off, exotic locations. So how does ...Continue ›
