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The wave pool world’s favorite surfer/wave maker Kelly Slater consolidates brands
A new holding company will house three powerhouse surf brands with extensive influence in the wave pool market. Firewire Surfboards, Slater Designs and Outerknown will now work under one company. According to a news announcement the move was made to leverage resources and stay competitive in the rapidly changing surf industry. The new holding company will oversee apparel, hardgoods and accessories distributed around the globe.
A new holding company will house three powerhouse surf brands with extensive influence in the wave pool market. Firewire Surfboards, Slater Designs and Outerknown will ...Continue ›