How inland surfing will change the face of the surf industry
The surf industry is a strange beast. On one hand, it has to make tangible one of the most elusive and fleeting sensations in the world – that of sliding along a wave. On the other, nothing is easier than reiterating the sheer joy and stoke of surfing. Companies go through elaborate marketing campaigns to align their brand with surfing.
The surf industry is a strange beast. On one hand, it has to make tangible one of the most elusive ...Continue ›
