| News
LIVE Discussion: What kind of changes to the surf industry and talent business models will we see?
Brands are increasingly recognizing the potential of wave pools, as evidenced by Swatch's recent involvement in Waco, indicating a growing trend of companies seeking to tap into new customer bases through surf parks. While Rip Curl has expanded globally, Quik/Boardrider's presence is notably limited to Switzerland, suggesting a varied approach to market penetration. Industry consultants predict a significant evolution in
Brands are increasingly recognizing the potential of wave pools, as evidenced by Swatch's recent involvement in Waco, indicating a growing ...Continue ›